When asked about marijuana consumption, 52% of participants aged 18-to-34-years responded that marijuana was “not too harmful/not at all harmful.” Several industry sources mention consumer willingness to spend more on alcohol and are trading up and purchasing premium beverages. The percent change in total volume for certain beverages and the percent change in premium-and-above alcohol volume in 2022, as reported by IWSR are listed below. As reported by the DISCUS for 2021, the top five spirits by revenue growth were vodka (4.9%), tequila/mezcal (30.1%), American whiskey (6.7%), Brandy & Cognac (13.1%), and cordials (15.2%).
The risk of an alcohol use disorder is highest in individuals with intermittent explosive disorder, dysthymia, ODD, bipolar disorder, and social phobia. In France in the 1920s, the average was 22.1 liters of pure alcohol per person per year. This equals 184 one-liter wine bottles per person per year.2 Note that in contrast to the modern statistics that are expressed in alcohol consumption per person older than 15 years, this includes children as well – the average alcohol consumption per adult was, therefore, even higher. Still, other data indicated that in 2023, 52% of consumers aged 18 to 34 felt that “drinking in moderation is bad for your health,” an increase from 34% reported in 2018 for this age group. Fifteen percent of this age group indicated that alcohol was “not too harmful/not at all harmful” to those who consume it.
At the end of this topic page, you will find additional resources and guidance if you, or someone you know, needs support in dealing with alcohol dependency. Other trends include using alternative barrels, such as cherry wood and acacia, to age whiskey and cask crossbreeding, which is the process of “blending whiskey from different cask types…[such as] bourbon barrels with…sherry or wine casks.” Industry members should not rely solely on generation to build a likely buyer profile; rather, it is essential to consider a consumer’s attitudes (i.e., what they think) and behaviors (i.e., what they do) when developing a promotional strategy. Additionally, all individuals who were born between 1997 and 2012 and categorized as Gen Z do not act or think in the same way, but world/national events are likely to have had an impact on their personalities.
The disease burden from alcohol use disorders
Data on the share who don’t drink alcohol by gender and age group in the UK is available here. Data on the prevalence of binge drinking by age and gender in the UK can be found here, and trends in heavy and binge drinking in the USA can be found here. Alcohol consumption – whilst a risk factor for narcissistic alcoholic mother a number of health outcomes – typically has the greatest negative impacts when consumed within heavy sessions. When we look at gender differences, we see that in all countries, men have a higher alcohol consumption than women.
NielsenIQ reported that growth was driven by super-premium (75cl bottle priced between $15.99 and $29.99) and ultra-premium (between $30 eco sober house and $49.99) price tiers. According to Numerator, 90% of Millennials purchased alcohol during the 52-week period ending in May 2021, compared to 84% of 21 and older Gen Z shoppers. Gen Zs reasons for not buying included “alcohol’s impact on their mood, level of alertness, and even image on social media.”
While regional/local ciders, which account for 54% of the total hard cider sales, experienced positive growth (a 5.7% increase), national cider brands decreased in growth by 8.9%. These included some major Southern population centers, including Atlanta, Dallas-Fort Worth, and Tampa. Additionally, New York and Chicago ranked in the bottom five in terms of average alcohol expenditures. While none of these cities lack for establishments serving or selling liquor, residents spent less than $500 a year on drinking on average.
Why do Gen Z consumers choose not to drink alcohol?
So, a value of 6 liters of pure alcohol per person per year is equivalent to 50 liters of wine. It’s difficult to keep a running total of how much you spend on each alcoholic drink, particularly because prices vary dramatically. After all, the wine you purchase at a local store and consume at home likely has a radically different price tag than the same bottle you purchased at a fine-dining restaurant. Compared to wine and spirits, non-alcoholic beer “dominates” the no-alcohol category. Of the non-alcoholic beer available, non-alcoholic craft claims 28% of the share, and non-alcoholic domestic premium has a 16% share.
- The Institute for Health Metrics and Evaluation (IHME), in its Global Burden of Disease study, provides estimates of the number of deaths attributed to the range of risk factors.5 In the visualization, we see the number of deaths per year attributed to each risk factor.
- Granted, if you’re an avid wine drinker, you might drink more than 5 ounces per glass, have more than one glass some days of the week, and drink pricier wine when you go out to eat.
- When we look at the variance in prevalence across age groups, we see that globally, the prevalence is highest in those aged between 15 and 49 years old.
- Industry-specific and extensively researched technical data (partially from exclusive partnerships).
For some people, however, abstaining or reducing consumption is a struggle due to myriad factors. Thus, many people choose to seek treatment to help them make the changes they desire. Let’s say you stay within the recommendations of the Dietary Guidelines for Americans, which means sun rock strain one daily drink for women and two for men. Your drink of choice is a 5-ounce glass of wine, and you consume your allotted serving every day. In our scenario, you’re purchasing 25-ounce bottles of wine from the local liquor store at $20 per bottle, so each 5-ounce glass is $4. The “seltzer boom brought variety and flavor to customers,” which encourages them to be more willing to try new flavors in other beverage categories.
Other statistics that may interest you Alcoholic beverages in the United States
Alcohol consumption has a causal impact on more than 200 health conditions (diseases and injuries). This shows the expenditure on alcohol in the United States, differentiated by where the alcohol has been purchased and consumed. Here, we see particularly high levels of alcohol abstinence across North Africa and the Middle East. In most countries in this region, the majority of adults have never drunk alcohol.
Other statistics on the topicAlcoholic beverages industry in the United States
Long-run data on alcohol consumption from the United States gives us one perspective of drinking since 1850. In the chart, we see the average consumption (in liters of ethanol) of different beverage types per person in the USA since the mid-nineteenth century. This topic page looks at the data on global patterns of alcohol consumption, patterns of drinking, beverage types, the prevalence of alcoholism, and consequences, including crime, mortality, and road incidents. Since 2003, mezcal and tequila “volumes have grown 273 percent – an average rate of 7.2 percent per year.” Another source indicates that mezcal volume and value will increase at an 18% compound annual growth rate between 2022 and 2026, while tequila will experience an 8% increase in volume and 11% in value during the same period. While Gallup data did not report ready-to-drink (RTD) beverage consumption, Nielson reports that “RTDs over-index with women, Millennials and Gen Z consumers, and more importantly, the category resonates with a more racially and ethnically diverse consumer base relative to conventional beverage alcohol, especially wine and beer.”
Heavy episodic drinking is defined as the proportion of adult drinkers who have had at least 60 grams or more of pure alcohol on at least one occasion in the past 30 days. An intake of 60 grams of pure alcohol is approximately equal to 6 standard alcoholic drinks. As the map shows, the average per capita alcohol consumption varies widely globally. To make this average more understandable, we can express it in bottles of wine. Wine contains around 12% pure alcohol per volume1 so that one liter of wine contains 0.12 liters of pure alcohol.
Aside from age range, who was more likely to select beer as their beverage of choice? Compared to their counterparts, those with an annual household income of less than $50,000 (48%), males (53%), as well as those with a high school level of education or less (52%). Hop water is a “carbonated beverage made with hops,” which “tastes a lot like beer, but contains zero alcohol, as well as zero calories, carbs, sugar or gluten.” From another report, compared to the first half of 2021, the volume of premium-and-above Prosecco grew 8% in the first half of 2022.
In South Africa and Papua New Guinea, more than half of all traffic deaths are attributable to alcohol consumption. Global data on the prevalence and effectiveness of alcohol use disorder treatment is incomplete. It’s estimated that globally, around 1 percent of the population has an alcohol use disorder. At the country level, as shown in the chart, this ranges from around 0.5 to 5 percent of the population.
Rethinking Drinking
BevAlc Insights also suggests that “sparkling rose wines will experience above average growth in 2022.” While these wines only account for a small share, 2.5% of the wine category, compared to 2020, sparkling rose “was up nearly 50 percent year-over-year in 2021.” NielsenIQ revealed that “less than 5% of households [s]” purchased low and no-alcohol (LNA) beverages, which accounted for 3.5% of the total alcohol market share. Pertaining to product introductions, the NielsenIQ BASES report revealed that “15x the number of non-alcohol launches [were] tested in 2021 compared to 2020.” Additionally, over the 52-week period ending in late October 2021, non-alcoholic beverage sales increased by 33%, and low-alcoholic beverage sales increased by 8%. Online sales of LNA beverages increased by 315% between October 2020 and 2021, while “alcoholic options” only increased by 26%.